Everything you need to review, measure and improve your Meta ads

Catch creative problems before launch, see how each creative really performed, and turn what you learn into your next test.

1

Before launch

Find what will hold an ad back while it's still cheap to fix.

Know what's weak before you spend

Upload an ad image with a little context, like the product, offer and goal. The review scores it out of 100 and explains every point it takes away.

  • 10 categories, from scroll-stopping power and hook strength to offer clarity, readability and call to action
  • Priority fixes in the order that matters most
  • Three suggested hooks, three advertising angles and a designer brief
  • The same image with the same context reuses the saved review, so it doesn't cost another request

Check the text, crops and layout

See the text the review read from your image, and how the design holds up when it's cropped for different placements.

  • Text extraction with roles like headline, offer and call to action
  • 1:1, 4:5 and 9:16 crop previews with design guide lines
  • Warnings when a headline, offer or logo gets cut or sits too close to the edge
  • A heads-up when the image doesn't match the context you entered

Guide lines are design aids, not Meta's official placement rules.

Judge the first three seconds

Most video ads are won or lost at the start. The video review looks at the opening moments, the story and whether the message works with the sound off.

  • 1, 3 and 5-second hook review
  • Speech transcript, and when the brand, offer and call to action first appear
  • Specific editing changes and a retention risk estimate
  • MP4 or WebM, 2 to 90 seconds, up to 20 MB

2

After launch

Keep every review and its real results side by side.

Every review, saved and searchable

Your dashboard keeps each review in your account, on any device. Watch scores improve over time and see where points are usually lost.

  • Score trends for images and videos, kept separate
  • The categories where your creatives lose the most points
  • Search and sort every saved review
  • Admin and member roles, with a daily review limit per person

Put real results next to every score

Export a report from Meta Ads Manager and import it, or type the numbers in. Name your ads like your creative files and they match automatically.

  • CTR, CPC, CPM, cost per result and ROAS
  • Hook rate and hold rate for videos
  • Re-importing the same dates replaces numbers instead of doubling them
  • A clear check of whether higher scores really went with better results

Results that update themselves Rolling out

Connect Meta once and results sync every day. Pick the ad accounts to include and decide what counts as a result, such as leads or purchases.

  • Read-only access: it can never change, pause or create ads
  • Daily ad-level results, with recent days re-checked as Meta updates them
  • Disconnect any time and delete the synced data

The read-only Meta connection is included from the Pro plan. CSV import works on every plan.

3

Learn and decide

Turn a pile of results into clear next steps.

See which creative traits win

Every review is broken into simple traits, like how much text there is, whether the offer is visible, the hook type, or when the voice starts in a video. Then they're compared against your results.

  • "Do more of this" and "Watch out for this", with strong or early signal labels
  • Your top performers and what they have in common
  • The weaknesses that show up most often
  • Your creative mix, so you can see what you've never tried

Know exactly what to test next

The testing plan ranks ideas from your own data: refresh a tiring ad, confirm an early signal, fix a common weakness or try something you haven't tested.

  • The reason for each test, the versions to make and the impressions needed
  • Ad names to use, so results are counted per version automatically
  • A winner is only called at 95% confidence
  • Finished tests saved as learnings for your team

Try it on the ad you're about to launch

7-day free trial. No card needed to start.

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